Yousuf Ahmed

Yousuf Ahmed has built a career at the intersection of finance, music, and food. After studying Finance and Music Business at the University of Georgia and earning his MBA from Carnegie Mellon, Yousuf began his career in the music industry before moving into finance at Goldman Sachs.

Driven by a long-standing obsession with snacks—and a belief that “better-for-you” shouldn’t mean boring—he launched B-SIDES to create bold, allergen-friendly, flavor-forward puffs made from upcycled ingredients. Today, he’s focused on building a brand that delivers on taste first, with sustainability as a meaningful bonus.