151. Yousuf Ahmed- A Guest Ep!
The allure of the 90s is back, baby! In snack form, that is. It's that time again- The Food For ThoughtCast is kicking off Episode 151 by welcoming Yousuf Ahmed to the show. Yousuf is dedicated to infusing joy back into snacking. B-SIDES crafts allergen-free , accidentally vegan, protein puffs using upcycled ingredients, prioritizing taste and experience above all else. Their vibrant and whimsical branding draws inspiration from the nostalgic snack brands of the 90s. With three great flavors and more in the pipeline ( we know because we tasted them! Thanks Yousuf for the samples!) this snack is soon to be on shelves everywhere. We had an amazing time talking about everything from branding and supply chain, to what makes a Cheeto great, all the way to ramps on pizza and how terrible protein breakfast cereals can be. Check us out anywhere you find your favorite food podcasts. Thanks so much for listening. Make sure to give B-SIDES a follow on social media, and buy some for yourself. Your tastebuds (and the planet) will thank you.
Founder and CEO of B-SIDES
Yousuf Ahmed has built a career at the intersection of finance, music, and food. After studying Finance and Music Business at the University of Georgia and earning his MBA from Carnegie Mellon, Yousuf began his career in the music industry before moving into finance at Goldman Sachs.
Driven by a long-standing obsession with snacks—and a belief that “better-for-you” shouldn’t mean boring—he launched B-SIDES to create bold, allergen-friendly, flavor-forward puffs made from upcycled ingredients. Today, he’s focused on building a brand that delivers on taste first, with sustainability as a meaningful bonus.
