Sam Citro Alexander

Samantha Citro Alexander is the Co-Founder and CEO of the FoodHealth Company, home of the FoodHealth Score—a data-driven nutrition scoring system designed to make food health transparent, measurable, and actionable.

A former beauty exec turned food health advocate, Sam spent a decade at brands like Clinique and Smashbox, where she helped legacy brands transform to meet the clean beauty movement. Now, she’s bringing that same clarity and accountability to food. Her mission: make it easy for people and institutions to understand what’s actually in our food—and how it affects our health.

Frustrated by misleading labels and wellness marketing, Sam brought a team together to create the FoodHealth Score: a 1–100 rating that demystifies food health using real nutrition science, not fads or hype. It’s now used by retailers, food brands, and data providers to drive smarter decisions at every level of the food system.

Under her leadership, FoodHealth Company has partnered with industry giants like NielsenIQ, Kroger, and Hy-Vee to embed health scoring into shopping data, retail experiences, and food benefit programs. Together, they’re making it possible to measure the nutritional quality of everything in your cart—and compare trends across demographics, regions, and payment types.

Sam has been featured in Forbes and Inc, and is a frequent speaker at HLTH, Food-as-Medicine Summits and national policy forums where she challenges brands and institutions to move from spin to substance—and make food health as transparent as calorie counts.

Her belief? The future of health is food —and we all deserve to know what we’re really eating.